International Charity Day
Having a positive impact on society is one of distillery’s core principles.
Each year, we support small charities with pro bono work, as well as raising funds for good causes and championing the work of diverse designers and creatives across the globe.
We also create work for clients in the charity space, helping them to raise awareness of their efforts to improve the world in whatever way they can.
This year, to celebrate the UN’s International Day of Charity, we’re highlighting three such organisations and the work we’ve undertaken to support them.
DEC Ukraine Appeal
In March 2022, we supported the Ukraine Humanitarian Appeal by the Disasters Emergency Committee (DEC), bringing the campaign to the big screen and taking over the iconic Piccadilly Lights in central London.
Our looping film was a carefully crafted amalgamation of the messaging, activities and ongoing work of the DEC and included powerful imagery from the conflict - telling the story of the Ukrainian people at this historic moment in time.
We were delighted to win the Freedom Award for outstanding agility at the Independent Agency of the Year Awards 2022 as the result of our efforts.
We are currently working with The DEC on the Pakistan Floods Appeal, if you would like to donate to this urgent cause please click here.
UN World Food Programme
The UN World Food Programme asked distillery to create a piece of online content that would drive donations to its food poverty campaign (via paid social media posts on Facebook and YouTube) in May 2021.
We devised and produced a campaign that explored the symbolism of fasting while highlighting the charitable spirit of Iftar, the meal with which Muslims break their daily fast during Ramadan.
Our campaign picked up the Crystal Winners award at the Adstars 2021 ceremony.
WaterAid
The WaterAid challenge asks participants to drink only water for a whole month, and helps to raise funds for 785 million people worldwide with no access to clean water.
We partnered with WaterAid in January 2021 to bring this challenge to life, by using our personalisation engine, voundry, to deliver 2,000 videos uniquely tailored to each recipient.
This campaign picked up the Gold Winners award at the AVA Digital 2021 Awards ceremony.
If you’d like to see how we can make content that shines a light on the important work your organisation is undertaking, get in touch.
