Putting pedal to the metal for AI innovation

Bridgestone APAC India, China (BSAPIC), part of the Bridgestone Corporation, is putting a spotlight on the amazing performance of its tyres by blending them with stunning artistry in a new regional campaign. This campaign brought together a diverse group of artists, creative technologists, precision drivers and motorsport enthusiasts. We teamed up to show off the many benefits of Bridgestone's ultra-high-performance tyres, leveraging the power of artificial intelligence.