Getting Britain in a spin for cinnamon rolls
When is a Danish not a Danish? When it’s a Swedish. Or more precisely, a Gifflar Swedish cinnamon roll.
Roundly loved in Sweden, Gifflar rolls weren’t well known in the UK. We needed to change that, using insights and market research to identify segmented audiences and their perfect Gifflar roll moment.
An adaptable creative campaign was key to racking up impressions across media placements chosen for maximum exposure. From social to the streets, supermarkets to sampling, we originated assets for every media touchpoint in a truly 360° creative and media campaign.
Client
Ardens/Gifflar
Capability
Integrated Campaign
Media Planning and Buying
Team
EMEA
Social Content
Digital Out Of Home
Without results,
marketing is just noise
10m+ paid social media impressions
12.28% uplift in followers within 6 weeks
270% Engagement rate against industry average of 2%
14m OOH impressions driving awareness