Sharing #QueerJoy with millions of young adults on YouTube

At a time where 56% of UK’s 18-24 year olds don’t identify as 100% heterosexual (YouGov, 2018) and LGBTQIA+ youth are four times more likely to attempt suicide than their straight peers (Trevor Project 2022), the need for relatable role models is more important than ever before.

Working with Queer Youths supported by the Albert Kennedy Trust, we sought to increase visibility of real older queers who have ‘been there, done that’ and have a great story to tell.

Assembling an LGBTQIA+ production team, we worked with the British LGBT Awards and YouTube to amplify the campaign far and wide on YouTube during Pride.