If something's sus, check with Singpass
When Singpass asked us to help educate Singaporeans on cybersecurity, we could have thought "snoozefest." Instead, we created a multi-genre, K-pop-inspired, dance-inducing music video to encourage people to protect themselves from scams.
Shot in Singapore, the film featured a cast that reflects the broad audience of everyday Singaporeans our campaign was targeting. Within weeks of launch, the campaign proved to be a hit, reaching over 600k Singaporeans and achieving multiple mentions in industry PR across APAC.
Capability
Campaign Creation
Video Production
Team
APAC
600K reach across GovTech’s social platforms
Inspired conversions, people downloaded Singpass after the campaign
Major PR, we caught the eye of Campaign Brief Asia, Marketing Interactive, Adobo Magazine and Marketech